PERSPECTIVES OF YOUNG DIGITAL NATIVES ON DIGITAL MARKETING: EXPLORING ANNOYANCE AND EFFECTIVENESS WITH EYE-TRACKING ANALYSIS

Perspectives of Young Digital Natives on Digital Marketing: Exploring Annoyance and Effectiveness with Eye-Tracking Analysis

Currently, there are a wide range of approaches to deploying digital ads, with advanced technologies now being harnessed to craft advertising that is engaging and even tailored to personal interests and preferences, yet potentially distracting and irritating.This research seeks to evaluate contemporary digital advertising methods by assessing orang

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Decoding rail derailments: Unraveling the weighted factors influencing safety and sustainability using the best-worst method

The rail network is essential for sustainable transportation, offering various advantages such as reduced greenhouse gas emissions and congestion relief.However, ensuring safety within the rail network is crucial for its long-term viability and public acceptance.Derailment incidents have significant implications for safety, efficiency, and sustaina

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